In 2002, with even Japanese people ordering fewer and fewer kimono, and foreigners perceiving them as a kind of cultural "costume," Our founder sought some way to modernize "kimono." He hoped to reach the hearts of people around the world, introducing them to traditional Japanese textiles, not as some preservation of the past, but as a beautiful and vibrant art to be passed down and enjoyed forever.
Fortunately, people have embraced our new brand, Pagong. Pagong means "sea turtle" in Tagalog as our founder's name is Kameda, which means "turtle" in Japanese. He created this name from his deep desire to communicate with people all around the world without the barriers of language.
Our dedicated team strives to find a unique balance between traditional and the newest trends.
With fashion becoming more and more monocultural, we reached back to our roots to share the Japanese passion for beautiful handmade textiles with the world.
Every item you find in our shop is not just beautiful, it is truly a work of art. Every bolt of fabric is made using a traditional dyeing method called "Yuzen" developed in Japan in Edo period. This method involves directly "painting" the dye onto the fabric. In order to achieve the intricate designs, a kind of screen printing is employed. Hand cut stencils are placed directly on the fabric and the artisans use a stiff rubber brush to painstakingly build a single image with up to 24 or more layers of dye.
From our hands to yours. From our hearts to yours. We want you to fall in love with Japanese textiles.