A woman walking on a city sidewalk wearing a colorful, patterned short-sleeve shirt with red as the primary color and various designs including fish, butterflies, and abstract shapes, with sunlight and city traffic in the background.
A young person with short blonde hair, tattoos on arms, wearing a colorful bird-patterned shirt, black pants, and white sneakers, walking down a narrow street with traditional Japanese buildings and plants.
A woman with black hair and wearing a white outfit with a floral patterned kimono stands on a staircase, surrounded by potted plants and a colorful mural depicting a butterfly on the wall behind her.
A young man with black hair sitting on a concrete bench outside, holding a black cup, wearing a patterned black jacket, black pants, white socks, and black loafers with a background of large windows and a tree.
Two women with curly hair leaning on a bridge railing and looking at a cityscape with a river, modern buildings, and trees in the background.
Young woman with shoulder-length brown hair wearing a sleeveless patterned top, light-colored pants, holding a small white handbag, standing against a plain white wall with a branch of greenery to the left.
Two young men sitting on a concrete step outdoors, with wooden pillars and greenery in the background. One is wearing a purple shirt and shorts, the other in a black shirt and white shorts. Both are smiling.
A person with short blonde hair, wearing a multicolored shirt and black pants, touches orange torii gates while walking along a path.
Person wearing a colorful floral hooded jacket standing in an enclosed glass walkway.
Person walking outdoors on a sunny day, wearing a black floral shirt and dark jeans.
A young man with black hair and glasses wearing a navy blue sweater with a white floral design, standing outdoors in front of a building with large glass windows. There are other people in the background.
Young woman with brown hair wearing a colorful shirt featuring a crane and floral patterns, standing in front of a white wall with built-in shelves and small potted plants.
A young man with dark curly hair and sunglasses wearing a beige Hawaiian shirt with a rooster and cloud pattern, standing outdoors near a stone lantern or monument.
A young man with glasses, dark hair, and light skin standing on a narrow urban street, looking to his left. He is wearing a beige jacket over a colorful, patterned shirt and black pants. The street has buildings lining both sides, with some signs, gr
A woman with long brown hair standing in front of white sheer curtains, wearing a long cream-colored dress with a black and olive-green leaf pattern, and beige high-heeled sandals.
A young man walks down a narrow, traditional Japanese street lined with wooden buildings and shops.
A young woman standing on a city street, wearing a cream-colored jacket and a patterned skirt, holding a small purse, with buildings and storefronts in the background.
A young woman sitting on a white sofa in a bright room with natural light coming through the windows, next to a large green plant.
A narrow cobblestone street lined with traditional wooden buildings on both sides. A man in black clothing walks away from the camera, and a brush is leaning against the building on the right. The sky is partly cloudy, and some greenery is visible in
A young woman with brown hair and a beige coat walks outdoors, carrying a small patterned handbag. She is wearing a white t-shirt and dark blue jeans. The background shows a modern city setting with other people and greenery.
A young woman standing outside in front of a modern building with glass windows and wooden exterior, wearing a colorful kimono-style robe over a white t-shirt and dark jeans.
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Collage of photos taken during a Pagong factory tour with visitors and staff learning about traditional pattern dyeing, including group photos, staff at workstations, and displays of patterned textiles, with decorative waves and text overlay about the experience.
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Pagong's Aloha shirts were created with the hope that more people worldwide would see the thousands of designs sitting in our storehouse. Pagong's fabrics are dyed by hand, one color at a time, by craftsmen at Kamedatomi Dye Factory, a Kyoto Yuzen dyeing shop.

What is Pagong
A woman with short dark wavy hair stands in a field of tall, dry grass. She is wearing a white long-sleeve shirt and a patterned silk scarf tied around her neck, with her hand adjusting the scarf.

Scarves and Stoles

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Colorful illuminated paper lanterns with traditional Japanese patterns lined up in a dark corridor.

Pagong Collaborations

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SNAP 2024 SUMMER

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Pattern of teal and white chrysanthemum flowers with curving petals on a cream background.

Pagong Patterns

Colorful traditional Asian artwork featuring a dragon among clouds and waves, with intricate details and vibrant colors. "Ikyu's Dragon"

Museum Patterns

Pattern of large, colorful chrysanthemum flowers in red, orange, and purple on a light pink background with subtle floral outlines. " Chroma and Verde "

New Patterns

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A beige textured fabric background with the text "Aloha Shirts Visual Size Chart" in black, and a small inset photo of a measuring tape coiled on a white surface.
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BLOGS

Blog
The Mysterious World of Yokai: From Ancient Folklore to Kyoto’s Festival
The Mysterious World of Yokai: From Ancient Folklore to Kyoto’s Festival
Wearable Art: A Collaboration with Bhajju Shyam
Wearable Art: A Collaboration with Bhajju Shyam
The History of the Japanese Aloha Shirt
The History of the Japanese Aloha Shirt
Notice: For U.S Customers
Notice: For U.S Customers

NEWS

Featured
“Pagong x Tiger” Second Collaboration
“Pagong x Tiger” Second Collaboration
“New Arrival” - Cotton Blouses
“New Arrival” - Cotton Blouses
New Arrival - “Mountain Vest”
New Arrival - “Mountain Vest”
“Japanese Irises” 燕子花
“Japanese Irises” 燕子花
Black and white Instagram logo with a camera outline and a small circle in the top right corner.

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Cho "Butterfly" Silk Kimono Aloha Shirt < 2014 Summer Collection > Butterflies began to be used as a motif in Japan during the Nara period. They were often used in conjunction with flowers or birds, including in the designs of crafts
"Floral Cascade" Silk Kimono Aloha Shirt < 2010 Summer Collection > This gorgeous pattern of a hundred flowers blooming in eclecticism on the surface of a fan was worn by a young woman in 1965. Many recent patterns borrow subject mat
" Maruyama Okyo" Silk Kimono Aloha Shirt < 2018 Summer Collection > Maruyama Okyo (1733-1795) was the son of a farmer, who ventured to Kyoto to pursue his dream of studying under master painter Ishida Yutei, of the Kano school, and a
National Treasure "Yohen Tenmoku" Silk Kimono Aloha Shirt < 2023 Summer Collection > The Tenmoku type are black glazed bowls with the inside surface covered with iridescent patterns and lapis lazuli colored areas surrounded by lighte
"Japanese Calligraphy" Silk Kimono Aloha Shirt < 2024 Summer Collection > Sakura mochi in spring, refreshing warabi mochi in summer, kuri mochi in autumn, and strawberry daifuku in winter - wagashi, which allows you to feel the four
"Ancient Dragon" Silk Kimono Aloha Shirt < 2010 Summer Collection > The dragon is a mythical figure that is believed to be sacred. It has been represented in various styles and shapes and symbolizes success and development. It is sai
"Plum Blossom" Silk Kimono Aloha Shirt < 2009 Summer Collection > Plum blossoms bloom before other flowers even during the harsh winter and are considered to be a symbol of perseverance, strength, and vitality. The plant has been lov
"Emperor of Flowers" Silk Kimono Aloha Shirt < 2012 Summer Collection > This chrysanthemum came to be known as the emblem of the Imperial family. During the Edo period, as chrysanthemum varieties were improved, the variety of chrysan
"Snow Falling on Banana Leaves" Silk Kimono Aloha Shirt < 2020 Summer Collection > In 2020, Pagong participated in a collaboration with the Kyoto City Industrial Technologies Laboratory. The objective of the project was to introduce